Interview 1:
The first person I interviewed was a recent graduate from the University of Central Florida. They moved back home to West Palm Beach upon graduation. When speaking to them about need awareness, I realized that this issue is pretty prominent to them around Christmas time since they do a majority of their holiday shopping online. I asked them how often it occurs and they responded by saying at least once every holiday season. They then added that even it happening one time is an inconvenience because of the hassle of the refund process. The first thing this person did to try to find a solution was contacting their friends and seeing if they had the similar issue.
Interview 2:
This person works at TD Bank in West Palm Beach, Florida. When speaking to them, they said this issue often occurred during the beginning of college semesters. They have 3 kids who are all in college and they buy textbooks from Amazon that are shipped to their home. When they realized how inconvenient the return process was, they knew they had an issue on their hands. Once they recognized the issue, they instantly tried finding a solution for it online. Some examples of the type of searches included 'packages', 'safe', and 'secure' on Google.
Interview 3:
The last person I interviewed was a recent graduate from UF who shops online pretty frequently. They spoke about how their packages were stolen on 5 different occasions during the course of his last semester at UF. The place where he lived was a bit farther from campus than everything else. When they became aware of the issue, first thing they did was contact their neighbors seeing if this was an issue for them as well. They also tried speaking with the apartment complex where they resided but 'that didn't really help out much.' They tried asking around for a solution, but it was to no avail.
Findings/ Conclusion
After conducting the interviews, I realized that this segment is one that is heavily targeted with the issue. The interviewees described this issue as something that many people experience. This leads me to believe that targeting the right segment would only benefit the product. This issue is something that really inconveniences people especially with their busy lives but a solution has finally been found!
Mohammed, your organization with the keeping the interview responses separate instead of an overall paragraph is great. I agree that I also have had mail and packages lost because of an inconvenience. I feel that your service is needed, and it will be beneficial to a lot of people and companies. Apartment complexes can adopt your service and utilize it in their front office. Good job.
ReplyDeleteYour post was very organized and made it easy to keep up with. The only thing I would suggest would be to more clearly define what the segment is in this assignment. I also like your product idea because I personally do a lot of online shopping and can see how big of an issue this is. I think you did a great job with finding different people to interview who were all unique in their own ways and it showed how wide your market for this product actually is.
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